As Brisbane continues to transform its waterfront, Tourism Australia research has reinforced an exciting opportunity for the city to create more reasons for visitors to experience the Brisbane River itself.
The research was shared during a session at the recent 2026 Australian Commercial Marine Conference in Sydney.
It highlights the growing importance of memorable, experience-led tourism, with marine activities continuing to attract millions of visitors to Australia each year.
In fact, more than 2.2 million international trips to Australia in the year ending March 2026 included a marine or water-based recreational activity.
Charter boat experiences, sightseeing cruises and ferry journeys were at the top of the list, accounting for almost 1.2 million marine related activities for visitors, while whale or dolphin watching, snorkelling, fishing and scuba diving were also prominent.
Colmslie Wharves Director Arthur Raptis, the Tourism Australia data reinforces a conversation that has been gathering momentum in Brisbane.
“Over the past three decades we’ve been doing a good job creating destinations along the river,” he said.
“South Bank, Howard Smith Wharves, Queen’s Wharf, Eagle Street and the growing list of waterfront precincts have completely changed the way people experience Brisbane.
“The next opportunity is creating more reasons to get out on the river itself.”
Arthur said these opportunities ranged from boutique sightseeing cruises and eco-tourism adventures to water taxis, floating dining experiences, cultural tours and innovative concepts that reflected Brisbane’s relaxed outdoor lifestyle.
“People don’t simply remember cities because of the buildings they saw,” he said.
“They remember the experiences they had.
“The Brisbane River gives us the opportunity to create experiences that become part of people’s lasting memories of the city.”
Arthur said infrastructure also played an important role.
“Every great marine tourism experience starts with someone willing to invest in a vessel and build a business,” he said.
“Projects like Colmslie Wharves provide the secure operational base that gives those businesses the confidence to grow and develop new experiences for locals and visitors alike.”
As Brisbane continues investing in its waterfront, the city’s next tourism chapter will increasingly be written on the water.
